Description

The Global Innovation Brand Manager will lead new product development, deployment and be responsible for innovation strategy and communication for client.


experience in marketing, with a focus on brand management and innovation.
Must have have experience in beauty such as skincare, makeup or haircare.

Key Responsibilities

• Co-develop the strategic direction and global innovation pipeline for the business in collaboration with Innovation team. Develop and deploy all aspects of product innovation in a highly cross-functional environment
• Own ideation and concept phase by translating consumer insights and trends into strong product ideas in close collaboration with market research
• Lead execution of innovation projects in close collaboration with R&D, packaging engineering, finance, supply chain, designers and agencies among other business partners to develop new products, claims, and comms from project definition, briefing, and development to execution.
• Proactively identify emerging trends, have strong outside-in mindset with expertise in skin care category, competitive landscape and social conversation
• Collaborate with Finance, Supply Chain and Project Management to ensure new products deliver on growth, revenue and profitability goals
• Deploy innovation to regions; develop product launch toolkits that excite local marketing teams and retailers
• Develop deep understanding of key global markets, with US as lead market.
• Track record of identifying white space opportunities, creating innovation and the ability to translate consumer insights into new product and/or claims is required.
• Proven track record of developing and executing successful brand strategies and communication plans
• Experience in beauty category strongly preferred
• Experience in product innovation highly preferred
• Superior communication, story-telling, project management skills and an ability to influence without authority is required
• Strong leadership and team management skills
• Experience leading in a matrix environment and cross-functional teams is required
• Excellent analytical and strategic thinking abilities
• Demonstrated financial acumen in making effective business decisions is required
• A minimum of 5 years of experience in marketing, with a focus on brand management and innovation.
• Must have have experience in beauty such as skincare, makeup or haircare.
• Bachelor's degree in Marketing or related field, MBA preferred